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GAME INDUSTRY TRENDS ANALYSIS 2024
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Joburg Market Farmer’s And SMME Day
Joburg Market Farmer’s and SMME Day
By Staff Reporter | 9 October 2024 | 11:00 amSponsored by Joburg Market
This special event is aimed at addressing various challenges faced by small-scale farmers and business owners while also providing them with information about Joburg Market and how it functions.
Joburg Market is hosting a Farmer‘s and SMME Day under the theme ’Growing together' to promote a supportive and enabling business environment and encourage entrepreneurship. Photo: FW Archive
The City of Joburg’s Growth and Development Strategy is intended to develop the city into one that is inclusive, job intensive, and resilient. The strategy also aims to develop Johannesburg into a city with a competitive economy that harnesses the potential of its citizens.
Joburg Market (JM) will thus host the JM Farmer’s and SMME (small, medium and micro enterprises) Day, under the theme ‘Growing together’, in line with the JM Transformation Agenda, to promote a supportive and enabling business environment for the creation of opportunities for growth and job creation, and to encourage entrepreneurship.
What to expect
The JM Farmer’s and SMME Day will address the challenges of market access and focus on how the JM functions. The challenges in accessing land, knowledge of the industry, finance and limited awareness of sector opportunities will also be addressed. The event also aims to increase the number of emerging farmers selling their produce through the JM.
Those attending the JM Farmer’s and SMME Day will meet and engage with different role players in the sector, and will learn about the regulations and requirements for accessing national fresh produce markets.
Aims and objectives
The JM Farmer’s and SMME Day aims to:
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Raise awareness of opportunities in agribusiness and entrepreneurship;
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Showcase SMMEs and market agents products and services;
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Raise awareness of supporting programmes for small-scale farmers;
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Facilitate networking and partnerships;
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Provide information about the JM and promote it as a SMART fresh produce market for the next generation;
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Enable business matchmaking and facilitate peer learning through shared best practices. Ultimately, the event hopes to educate and inform farmers, particularly small-scale farmers; empower small-scale farmers to conduct business; a network of current and aspiring agripreneurs; increase awareness among SMMEs about opportunities, programmes and services in the sector; and inspire the youth to view agriculture as a viable business opportunity.
Who should attend?
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SMME business owners, particularly those run by the youth, women and people with disabilities;
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Emerging farmer associations and organisations that support agricultural and entrepreneurship activities for those who were previously disadvantaged; Current and aspiring agripreneurs;
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Private-sector companies and government representatives from local and provincial agricultural departments; and
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Small-scale farmers already in the JM system, as well as those who are not.
Event components
The all-day event will have four main components, namely:
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A tour of the market to showcase points of interest that will highlight JM’s gate-to-gate process;
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A formal session involving dignitaries and stakeholders to address high-level objectives and strategic partnerships;
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Interactive sessions for information sharing, networking, and collaborative opportunities; and
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An exhibition area that showcases products and services from invited stakeholders, and provide real-life success testimonials from agripreneurs.
Summary
Through the JM Farmer’s and SMME Day initiative, Joburg Market aims to foster the local agriculture industry’s development while contributing to economic growth, market access, equity, and inclusivity.
This event supports JM’s broader transformation objectives, which include boosting revenue, expanding market share, enhancing stakeholder relations, and promoting socio-economic development.
To attend the event, fill in your details HERE.
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